Watches & Wonders 2023 Celebrity Watch Appreciation Timepieces are undoubtedly the stars at the annual international watch event, and celebrities are also in full swing.

The presence of celebrities always adds a dose of excitement to watch conferences such as SIHH and Baselworld. In the past, brands would invite their biggest endorsers to dinners with retailers, to super-secret parties, or to wave to crowds while wearing their latest collections on their wrists.

Watches & Wonders, held at the Palexpo conference center in Geneva, has replaced Baselworld and SIHH. However, celebrity cameos, while less paparazzi-friendly, can still be an effective way for brands to generate buzz and gain attention.

Here's who's who at Watches & Wonders 2023.

beckham
Legendary midfielder David Beckham was present at the Tudor booth, where he presented the new 41mm Black Bay watch with a burgundy bezel and five-link bracelet.

Nick von Rupp
Nic von Rupp, Beckham's TUDOR ambassador and international surfing figure, made his mark at the show with a life-size photo of himself signed and helped the brand launch a new 41mm Black Bay GMT with a cream dial.

Roger Federer
Up-and-coming tennis star Roger Federer visited Watches & Wonders 2023 wearing an Air King watch from the little-known Swiss brand Rolex.

Julia Roberts
Julia Roberts joins Chopard co-presidents Caroline and Karl-Friedrich Scheufele to announce the brand's commitment to use Lucent Steel in all of its steel (made of 80% recycled steel) watches. Roberts also wore one of the brand's new Lucent Steel watches.

Ningsta Puja
Big names like Beckham and Roberts may have gotten the most media attention, but the mountaineer also brought crowds to the Montblanc stand. Purja wearing 1858 Geosphere Chronograph 0 Oxygen Limited Edition Boutique Exclusive posing for a photo with fans.

Gu Ailing
The future of freestyle skiing, Olympic medalist Eileen Gu arrives at the ultra-modern IWC stand in Schaffhausen wearing the decidedly unsporty rose gold diamond-set Portofino Automatic Day & Night 37.

Ronaldinho
Legendary Brazilian soccer player Ronaldinho brought his extraordinary energy to the show, presenting his Re-Volt Ronaldinho from REBELLION Timepieces.